Today's digital storefront extends beyond a website to social sites like Facebook and Instagram, where customers and clients feel they can reach you, browse and buy. You'll find and communicate with customers you didn't know existed, play on a level field with big-hitting companies, increase your exposure, and look legitimate.
In marketing, brand management is the analysis and planning on how your brand is perceived by your market. Developing a good relationship with your target audience is essential for brand management. This includes creating continuity in your product or service itself, website, social media and advertising.
What is SEO, really? It's ranking first in the Google results, and capturing new customers right when they are searching for you product. An important aspect of SEO is making your website easy for both users and search engine robots to understand. SEO helps the engines figure out what each page is about, and how it may be useful for users.
Brand Chicks is a collective of acclaimed speakers, authors and public relations, marketing and social media professionals. We are a virtual firm and happily serve clients across the West Coast. Our founder and CEO, Tori Terhune, is committed to educating and working with business owners, entrepreneurs and women to find success.
Modern medicine is changing every day, and so are the tools used by health
care communicators.
Plenty of organizations are stuck in the past, though, trying to reach
audiences solely through traditional methods and channels.
However, a select few health and wellness giants have raised the bar when
it comes to innovative communications. Here are …read more
It’s all very well having a purpose and brand values, but how have you translated those into actionable principles that guide what you will do and won’t do as a brand?
It seems obvious at first glance that brands would use the values they have created to decide …read more
Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. In this article, you’ll discover how to use live 360 video on Facebook to enhance your marketing. …read more
