In a new ‘All the Social Ladies’ podcast, Carrie Kerpen speaks with Lauren Friedman from Adobe. …read more
Social Media + Digital Marketing
“Design + Build + Protect Your Brand”
Today's digital storefront extends beyond a website to social sites like Facebook and Instagram, where customers and clients feel they can reach you, browse and buy. You'll find and communicate with customers you didn't know existed, play on a level field with big-hitting companies, increase your exposure, and look legitimate.
In marketing, brand management is the analysis and planning on how your brand is perceived by your market. Developing a good relationship with your target audience is essential for brand management. This includes creating continuity in your product or service itself, website, social media and advertising.
What is SEO, really? It's ranking first in the Google results, and capturing new customers right when they are searching for you product. An important aspect of SEO is making your website easy for both users and search engine robots to understand. SEO helps the engines figure out what each page is about, and how it may be useful for users.
Brand Chicks is a collective of acclaimed speakers, authors and public relations, marketing and social media professionals. We are a virtual firm and happily serve clients across the West Coast. Our founder and CEO, Tori Terhune, is committed to educating and working with business owners, entrepreneurs and women to find success.